In direct response to consumer and retailer demand and in line with pending FDA action regarding the marketing of CBD products, Prana Principle has made the focused decision to grow and expand our topical CBD line while also tabling current ingestible products. As we continue to support the CBD industry’s growth, we have made the decision to give customers the safe products they want in a full and extensive topical line until such time that the FDA can provide greater guidance and parameters for the sale and marketing of all CBD ingestible products.
While the FDA has continued to evaluate parameters and legislation around ingestible CBD sales, CBD topicals have grown in popularity for their convenience, benefits and accessibility. Prana is responding at this time to the evolving CBD industry by broadening our dedicated topical CBD line to include more products that continue to offer the same valued quality of all our products.
We came to market last year with masks, serums, creams, sleep lotion, massage oil and bath and haircare products. We are now expanding that line with niche and unique products such as a broader line of high end skincare and beauty products, a variety of bath products, and manicure and pedicure bundles.
We appreciate our customers support and look forward to continuing to evaluate the best products for their wellness needs.